Exploring fashion designers' acceptance of AIGC: A dual-pathway analysis from the stimulus-organism-response perspective
Artificial Intelligence Generated Content (AIGC) is increasingly used in creative design. Understanding fashion designers' willingness to adopt these tools has therefore become important for both research and practice. Drawing on the Stimulus-Organism-Response (SOR) model, this study integrates Self-Determination Theory (SDT) with perceived risk, social influence, and facilitating conditions. It examines how these contextual stimuli shape designers' basic psychological need satisfaction and behavioral intention.…

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